The Swiss-Belhotel International announced the opening date of Swiss-Belsuites Admiral Juffair at the Arabian Travel Market (ATM) in Dubai. The stunning 4- star hotel will be open for business from May 19, 2021.
Speaking at the ATM, Hussain Bader, Chief Executive Officer, HRR Properties WLL, said, “We are glad to partner with a reputed global hospitality group like Swiss-Belhotel International. We are confident Swiss-Belsuites Admiral Juffair’s unmatched location in the heart of Juffair on the street adjoining the popular American Alley (Al Shabab Avenue) opposite the American Naval Base, its unique brand proposition and best-in-class facilities will make it a popular choice in Bahrain.”
The Swiss-Belsuites brand is part of Swiss-Belhotel International’s portfolio of 16 extraordinary brands and will be available for the first time in Bahrain, where the Swiss-Belhotel International has a strong presence operating two other stunning hotels.
Laurent A. Voivenel, Senior Vice President – Operations & Development, EMEA & India; Senior Vice President – Group Human Resources & Talent Development, Swiss-Belhotel International, stated, “We are proud to be part of ATM, that brings together representatives from 62 countries connecting destinations with source markets, and announce the opening date of Swiss-Belsuites Admiral Juffair. Travelling lifestyles are evolving and the Swiss-Belsuites Admiral Juffair blends flexibility with home comforts and style making it the ideal choice for both short and extended stays. Offering more space to work and relax with the desired amenities, it allows guests to enjoy moments they can call their own at an affordable price point and speaks to the needs of modern travellers.”
The beautiful Swiss-Belsuites Admiral Juffair has been conceptualised to redefine the local urban hotel scene with its spirited spin on cosmopolitan living.
Elaborating on the hotel’s unique concept and features, Hussain Bader, stressed, “Swiss-Belsuites Admiral Juffair is a family-friendly hotel boasting a modern and youthful design with vibrant colours and distinctive F&B concepts aimed at appealing to both young and young-at-heart travellers including Millennials and Gen X. In the hotel business, location is everything and there can’t be a better location in Bahrain than the heart of Juffair which is open and alive 24 hours. Some of our USPs and key attractions are the spacious and well-appointed suites ideal for families with each offering 360 sea views from any angle, special Virtual Reality (VR) Gaming Area (we are among the first to introduce it in the Kingdom), an outdoor half Olympic size (25 meters) Swimming Pool with the most iconic in water pool furniture that allows you to partially submerge in water as you lounge around and a relaxing indoor swimming pool with Jacuzzi and a stunning starlit ceiling that gives a feeling of escape as you wind down.”
Highligting the market opportunity, Bader added, “Swiss-Belsuites Admiral Juffair is expected to perform well attracting both the domestic market as well as visitors from Bahrain’s key feeder markets including GCC countries such as Saudi Arabia, the UAE and Kuwait.”
Visitors to ATM Dubai can find Swiss-Belhotel International on stand: HC0935 in the Sheikh Saeed Arena at the Dubai World Trade Centre from May 16 to 19, 2021. The brand will also be present at the ATM Virtual from May 24 to 26, 2021.
