Frankfurt: Hubertus Vaeth was considered crazy when he launched a Frankfurt initiative to lure banks there after Brexit.
"Are you nuts? What did you smoke?," his critics asked according to the managing director of Frankurt Main Finance (FMF) in an interview with AFP.
No one is laughing now.
More than four years after the vote that took Britain out of the European Union, Frankfurt is emerging the winner among EU financial capitals in attracting London's much-coveted banking business, ahead of Paris, Milan and Amsterdam.
The Bundesbank estimates that non-German banks could move 675 billion euros ($817 billion) to Europe's largest economy.
That is just over half the total amount of assets (1.3 trillion euros) that the ECB had estimated would be transferred to the eurozone from Britain ahead of Brexit.
Since the vote, banking giants Morgan Stanley, JP Morgan and Goldman Sachs have said they will shift more than 350 billion euros in combined assets from London to Germany.
More than 60 international banks have also signed up with the German financial regulator BaFin.
Brexit, as Vaeth said, marks an "opportunity to turn the tide" of "30 years of continuously losing business to London."
New London Bridge
Veth's campaign for Londoners went live the day after the vote.
"At seven in the morning after the referendum we pressed the button and the campaign ran," he said, promoting themselves as a "new London Bridge".
FMF's estimates of up to 10,000 finance jobs being created in Frankfurt have so far proved overconfident however, with local bank Helaba now predicting 3,500.
But bankers who have already moved to Frankfurt believe others will join them because come January 1, UK-based financial firms would lose their "passporting rights" to do business with clients in the EU.
Martin Campbell, risk manager at a major Japanese bank, who moved from London in 2019, said the slow influx so far is just because customers haven't yet migrated across to using EU subsidiaries rather than London operations.
"Under EU rules it's possible for staff in London to execute transactions in the European subsidiary from their desk in London. That ceases to be possible on January 1," he said.
Banks are also wary of announcing their movements because "the discourse around Brexit is so horrifically toxic that there's nothing to be gained by a commercial organisation making things public," he said.
"Privately all these banks are telling their customers we are in Frankfurt and we are ready for you."
Carsten Loll, a partner at the consultancy Linklaters, believed that if no trade deal is reached, international firms will rent more office space in Frankfurt.
He estimates that an influx of post-Brexit bankers would drive up prices "crazily" for residential properties.
You cry twice
Already, the switch has been visible in the type of business being done in the city, which is also home to the European Central Bank.
Before Brexit, Frankfurt's large financial community - around 65,000 bankers - were focused on commercial banking, not investment banking, according to Campbell.
"The idea of a big international investment bank in Frankfurt didn't exist," he said. "So Brexit created an investment banking industry in Frankfurt from as good as nothing."
Vaeth believes that once they've made the move, the bankers won't look back.
While some dismiss Frankfurt as boring compared to vibrant London, others enjoy the city of 700,000 people for its manageable size, easy-going vibe and its close access to nature.
"I used to commute over an hour into London. That's how far I had to live out in order to get a place to live that I could afford that was the size I wanted," said Campbell.
"Here in Frankfurt I live in a flat that's 20 minutes either by bike or public transport to my office," adding that his wife can pop by for lunch.
"When you are posted to Frankfurt you cry twice," Vaeth chuckled. "Once you're posted there, and once you're posted out."
