Afridi's fashion label launched in Dubai

Pakistani cricketer Shahid Afridi Sunday attempted to bowl over Dubai's fashionistas with his designer label. Afridi's eponymous traditional menswear collection is stocked at the newly-opened JYK boutique on Meena road in Dubai. "I am excited to officially launch my label here in Dubai. The other nine designers stocked at JYK complement each other and I am very happy to be a part of this venture," he said. Afridi took to designing in 2008 and has a flagship store in Karachi.