Real deal: Is shopping online still cheaper than in-store in the UAE?

Dubai: While online shopping was once a no-brainer for saving money, the gap between online and in-store prices is shrinking. Here's what savvy shoppers need to know in 2025.

There was a time when online shopping consistently offered better deals than in-store purchases. However, the pricing gap has narrowed as retailers strive to align their online and offline prices. So, does shopping online still save you money? The answer is—it depends.

Prices evened out

Running a physical store involves higher costs, such as rent, utilities, and staff wages. Despite this, many retailers have managed to bring online and in-store prices closer together. According to a recent global retail study, 70% of products now have the same price online and offline. When a difference does exist, online options are cheaper 65% of the time.

“Convenience factor”

Convenience is a huge reason why many people still prefer online shopping. You can shop anytime, compare prices effortlessly, and get products delivered to your door. This is particularly true for personal care, electronics, and household items. Price comparison websites make it easier to ensure you’re getting the best deal.

Beware of hidden costs

While online shopping can be cheaper, it’s important to watch for hidden costs. Shipping, packing fees, and return costs can quickly add up. Some online stores offer free shipping above a certain purchase amount, but this can lead to overspending just to save on delivery fees.

Rise of ‘showrooming’

A growing trend is 'showrooming'—where shoppers visit a physical store to check out a product and then buy it online at a lower price. Apps that compare prices on the spot make this strategy easier than ever.

Lines blur between online, offline

It’s not always an ‘either-or’ scenario anymore. Many retailers are blending the best of both worlds with options like 'buy online, pick up in-store' and same-day delivery. Events like Black Friday and Cyber Monday showcase this blend, with sales shared across both channels.

Which shopping method is right for you?

Ultimately, the best choice depends on your needs. Online shopping is great for convenience and price comparisons, while in-store shopping offers instant gratification and fewer potential shipping headaches. The good news is that with most major retailers now offering both options, you don’t have to choose—just do what works best for your budget and lifestyle.

Verdict: Is online shopping still the best bet for your wallet?

Whether online or offline, smart shopping requires comparing prices, considering hidden costs, and leveraging deals and offers. By staying informed, you can make the best choice each time you shop and ensure your hard-earned money goes further.