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The Public Investment Fund announced the launch of a new development which will transform this Saudi land as a leading destination for global tourism. Image Credit: Twitter

DUBAI: Saudi Arabia's Public Investment Fund (PIF) announced on Wednesday plans to turn a section of its northwestern coast into a magnet for international tourists, part of a broader push to diversify the economy away from oil.

"The new destination is a natural extension of the Mediterranean Sea, and dubbed the Riviera of the Middle East," said the Saudi sovereign wealth fund in an emailed statement, detailing the tourism project called Amaala.

Amaala, alongside the previously announced NEOM, a 26,500 square kilometre (10,230 square mile) business zone under development in the northwest of the kingdom, is part of the giga-projects investment portfolio of PIF, the statement said.

It did not reveal the size of the investment or any time frame but said: "As the project progresses, attractive partnership and investment packages will be available for the private sector."

Hotels, villas, retail, marinas 

Amaala will feature hotels, private villas, retail and an academy of the arts, marinas and a yacht club, it said.

The statement named Nicholas Naples as chief executive officer of the new development for which initial funding will be provided by PIF.

"Amaala represents a unique and transformational luxury experience," Naples said in the statement, adding that it would include cultural, artistic, fashion and sports facilities "individually tailored for the ultra-luxury lifestyle".

Projects like NEOM and Amaala are part of the kingdom's Vision 2030, an effort to diversify the economy and wean the world's top crude exporter off oil revenues.

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Image Credit: Twitter
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