Philippines: Campaign period begins, what you need to know

90-day campaign season for 66 senatorial sand 156 party-list candidates kicks off

Last updated:
Jay Hilotin, Senior Assistant Editor
2 MIN READ
On the first of the 90-day campaign period (on Tuesday, February 11) for political parties and national candidates, Comelec Chairman George Erwin Mojica Garcia led the takedowns (called “Oplan Balks”) of illegal campaign posters in Manila — those hanging on power distribution posts. The same takedowns are expected in the provinces.
On the first of the 90-day campaign period (on Tuesday, February 11) for political parties and national candidates, Comelec Chairman George Erwin Mojica Garcia led the takedowns (called “Oplan Balks”) of illegal campaign posters in Manila — those hanging on power distribution posts. The same takedowns are expected in the provinces.
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Manila: Get ready, Philippines.

The mid-term election campaign season among 66 senatorial and 156 party-list candidates has officially kicked off today, February 11.

It runs for 90 days.

But before the banners fly and jingles blast (they already have, way before the official campaign period started), Comelec is laying down the law — enforcing rules against illegal election propaganda.

What’s hot, what’s not

Here’s your quick and easy guide to what’s hot, what’s not, and what candidates need to watch out for:

64
Total number of candidates vying for 12 Senate seats

On the first of the 90-day campaign period for national candidates and political parties, Comelec Chairman George Erwin Mojica Garcia led the takedowns (called “Oplan Balks”) of illegal campaign posters in Manila — those hanging on power distribution posts.

The election body reminded candidates and their supporters about responsible campaigning. For one, campaign ads on public utility buses (PUBs) are illegal, the agency stated.

The election chief explained that PUBs are considered public properties, as they operate on government-issued franchise.  

The official campaign season for local positions won’t kick off until March 28.

155
Number of party-list groups competing for spots in Congress. 

Why the campaign period matters

Even before the official start, candidates have already splurged a staggering Php4 billion ($68.78 million) on TV and radio ads nationwide, according to the Philippine Center for Investigative Journalism. 

And that’s not even counting what they’ve poured into social media, according to local news site Rappler.

Illegal posters

Before the campaign period even started, Comelec gave candidates 72 hours to clean up prohibited election materials from public spaces.

That means NO campaign posters on:

  • Traffic signs, electric posts, and streetlights

  • Government buildings and public schools

  • LRT, MRT, PNR trains and terminals

  • Barangay halls, health centres, waiting sheds

  • Gov’t-owned vehicles like ambulances & patrol cars

  • If candidates didn’t remove them in time — expect penalties.

Mark your calendars: No campaigning on these days 

April 17 – Maundy Thursday
April 18 – Good Friday
May 11 – Election Eve
May 12 – Election Day

So, candidates, rest up or reflect — no speeches, posters, or ads allowed.

Campaign spending limits: Keep it under control

Comelec’s watching your wallets! Candidates can only spend:

  • ₱3 per voter (if they have a political party)

  • ₱5 per voter (if running independently)

  • ₱5 per voter (for party-list groups)

Blow past that limit?

Expect big trouble, at least in theory.

Poster, streamer, billboard rules

Bigger isn’t always better. Here’s what’s allowed:

  • Flyers & leaflets: Max size 8.5” x 14”

  • Posters: Max 2 feet x 3 feet

  • Streamers for rallies: Max 3 feet x 8 feet, displayed only 5 days before & removed within 24 hours after

Billboards

National candidates get 2 months, while local candidates get 1 month — but they must be spaced apart (1 km for national, 500m for local).

Eco-friendly campaigning is in

Candidates must use recyclable or biodegradable materials and print:
“This material should be recycled or disposed of responsibly.”
So no toxic, hazardous, or plastic-heavy campaign junk is allowed.

What’s absolutely banned?

  • Posting campaign materials outside designated areas

  • Printing or airing offensive, obscene, or gender-insensitive ads

  • Displaying election materials in private properties without permission

Break the rules? Comelec is watching.

Campaign kickoffs: Who’s starting where?

  • Kiko Pangilinan & Bam Aquino: Mass at UP, then rally in Cavite

  • Marcos Jr.’s slate (Alyansa Para sa Bagong Pilipinas): Laoag City

  • PDP-Laban candidates: Club Filipino, San Juan (Feb 13)

  • Koalisyong Makabayan: Grassroots campaign at Kartilya ng Katipunan

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