DIGITAL SELLER: Another example is Evan Marie Maderazo, a seller based in the Philippines who operates on Lazada, has been showcasing her uniquely crafted footwear since the age of 18, both at local bazaars and through her personal website. Her footwear collection is meticulously handcrafted by skilled artisans using raw materials, with 70% of these materials being locally sourced from micro-communities within the Philippines. Recognizing the potential to broaden her customer reach, Evan Marie wasted no time in registering her brand, Sundals, on Lazada in 2019. As a result of this strategic move, the sales of her footwear have skyrocketed, experiencing a remarkable 300 per cent increase in sales to date. Her journey was recently highlighted in a World Bank report.
World Bank | IFC | LinkedIn