Campaign to change McJob meaning

Chicago: McDonald's Corp is reviving its campaign to change the dictionary definition of "McJob", this time setting its sights on the vocabulary of Britons.

The world's largest fast food company said on Tuesday it plans to launch a campaign in the United Kingdom to get dictionary houses to change current references to the word. The Oxford English Dictionary, considered by many wordsmiths as the gold standard for the English language, is one of those that will be targeted. It defines the noun as "an unstimulating, low-paid job with few prospects, esp one created by the expansion of the service sector."