People can express what the UAE means to them in the campaign which will be giving away gold coins to the 50 best entries. Image Credit: Supplied

Dubai: As the UAE prepares to celebrate its Year of the 50th, an online campaign has been launched through which people can express what the UAE means to them. The campaign will be giving away gold coins to the 50 best entries. The campaign will also see the winners plant trees to make this country greener.

Financial consultancy firm Century Financial is running the campaign #WhatsUAEForYou? after the success of its previous UAE National Day campaign in 2020, which was titled #MyNationMyVision.

The company said it wanted to highlight the spirit of the UAE by giving the nation’s golden jubilee celebration a people’s touch. It has invited Emiratis and residents to celebrate and share their feelings on being a part of the UAE’s visionary journey through this campaign.

“The UAE populace can express and share what the UAE means to them, their family and community and how the UAE has been a catalyst in their lives. Top 50 heartfelt messages stand a chance to win exciting prizes. They will also be invited to plant their messages and document its growth over the next 20 years,” the company stated.

Running until November 29 on their social media platform, the initiative culminates with the tree plantation ceremony, setting a path for a better and greener future for all.

To celebrate UAE’s golden jubilee, Century Financial has also created a film that documents real people from all walks of life and what the UAE means to them.