The United Arab Emirates has perfected the art of launching charity campaigns, raising funds in a few days and dispatching aid to the needy in a timely fashion. The ‘100 Million Meals’ campaign was launched by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President of the UAE and Ruler of Dubai, on April 11, 2021. The objective was to raise funds to prepare 100 million meals for poor families in 30 countries in Middle East, Africa, Asia, Europe and South America this Ramadan. In just 10 days, the target of raising Dh100 million was achieved, thanks to the generosity of UAE business houses, citizens and expatriates.
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