McDonald’s UAE introduces exclusive children’s book collection for Ramadan

This Ramadan, McDonald’s UAE is introducing a special collection of three children’s books, written by renowned Emirati author Hamda Faraj and illustrated by Emirati artist Aisha Khalid. More than just a set of stories, these books encourage the spirit of giving, with every dirham going directly to the Red Crescent Medical Center. Available exclusively at all McDonald’s UAE restaurants and on the McDonald’s app, each book is priced at Dh5 and their purchase will contribute to providing vital support to those in need.

Last year’s Ramadan campaign raised more than Dh300,000 for the Red Crescent Medical Center, the UAE’s only medical facility offering free healthcare to those in need. Continuing this commitment, McDonald’s UAE has partnered with Emirates Red Crescent for over seven years, raising over Dh4.5 million to support humanitarian efforts.

Beyond Ramadan, McDonald’s UAE maintains an always-on approach to supporting the Red Crescent Medical Center through donations on the self-ordering kiosk and a Rewards Points donation feature on the McDonald’s app, allowing customers to contribute year-round.

"We are honoured to join forces with McDonald’s UAE once again for this Ramadan campaign,” says Dr Mohammad Salim Al Junaibi, Manager of the Red Crescent Medical Center. “This initiative enriches young minds through the joy of reading while reinforcing our mutual commitment to vital humanitarian support.

“Every book purchased helps extend crucial aid to communities in need, making a real difference at the Red Crescent Medical Center. This significant support made by McDonald’s UAE year-on-year, especially during such a special time such as Ramadan, underpins the importance of our longstanding partnership."

Established in 2008 by Emirates Red Crescent, the Red Crescent Medical Center provides free healthcare services across more than 18 departments, including general surgery, paediatrics, internal medicine, radiology, and much more.

"Stories have the power to inspire and connect,” says Walid Fakih, CEO at McDonald’s UAE. “By continuing our valued partnership with Emirates Red Crescent and working with inspiring Emirati talent to craft such engaging stories, we are taking another step towards supporting those who need it most.

“As a local business with deep roots in the UAE for more than three decades, our focus remains on positively impacting the local community.”

The books are now available exclusively at all McDonald’s UAE restaurants and on the McDonald’s app.