The brand aims to bridge the gap in the market for ready-to-wear solutions
Luxury lifestyle brand and high-end retailer ILLIYEEN has entered Dubai's retail market, offering a novel approach to classic Gulf attire through its multi-brand store located at Festival City Mall.
The brand has identified a significant gap in the market—luxury ready-to-wear thobes—in a region where custom tailoring has long been the norm. The thobe collections by ILLIYEEN feature impeccably crafted pieces that deliver the perfect fit without the wait associated with conventional tailoring, an innovation that particularly appeals to Dubai's cosmopolitan residents and tourists from neighbouring Gulf countries.
The brand's exclusive abaya collection further solidifies its position as a fashion innovator. The precision-crafted, comfort-focused styles showcase exotic materials, often enhanced by exquisite embroidery and innovative handwork. The design philosophy emphasises elegance and exclusivity–every style is a unique creation, ensuring a truly distinctive presence for the wearer.
For those seeking convenience, the ILLIYEEN Online Store offers the complete in-store experience digitally, making the brand's luxury offerings accessible with just a few clicks.
Beyond the signature thobes and abayas, ILLIYEEN offers an extensive range of luxury accessories, perfumes and ready-to-wear fashion collections, featuring women's handbags, scarves, and a diverse menswear selection that encompasses formal wear, watches, and leather goods.
Additionally, ILYN—a luxury brand by ILLIYEEN—brings impressive clothing, accessories and footwear line-ups that attract the young customers seeking exclusive casual styles elevated with refined designs.
Following a successful launch in Dubai, ILLIYEEN is now setting its sights on the Saudi Arabian market, preparing to introduce its exclusive offerings to new audiences. This strategic expansion marks the high-end retailer’s growing influence in the Gulf's luxury fashion sphere.
As ILLIYEEN continues its innovative journey, the brand remains dedicated to offering exclusive ready-to-wear solutions that reinvent the classic elegance in the light of modern sophistication.
This content comes from Reach by Gulf News, which is the branded content team of GN Media.