The Gold and Jewellery Group will install a gold alloy and precious metal analyser in Gold Land at the Deira Gold Souk this month.

A statement from the group said the new metal analyser will enable the over 400 members to instantly check the purity of gold and other metals.

The German-made 'GoldCheck' is the latest in X-ray fluorescence instrumentation and can determine the precise percentage by weight (of karat) in a solid piece of jewellery in a matter of minutes.

The new analyser will enable retailers and wholesalers to check the purity of gold and other precious metals.

Speaking about the GoldCheck, Tawhid Abdullah, chairman of the Gold and Jewellery Group said, "This will be a of great benefit to our members, as it would be extremely difficult for any of them to individually invest in such a sophisticated system.

"There is already a very high level of purity of gold in Dubai. It will help increase consumer confidence in gold and other precious metals."

The group is also planning to extend availability of GoldCheck to consumers, who will be able to check for free. This will reassure shoppers about the purity of the gold they are buying.