Brand Dubai and RTA launch second phase of ‘Parking Metres Project’

Dubai: Brand Dubai, the creative arm of the Government of Dubai Media Office, in partnership with the Roads and Transport Authority (RTA), has launched the second phase of the ‘Parking Metres Project’, a creative initiative that aims to revitalise parking spaces in key areas of Dubai.

As part of the joint initiative, Brand Dubai has collaborated with five Emirati digital artists to transform parking metres across Dubai into unique works of art inspired by the theme ‘Tradition Meets Modernity’. The project, which seeks to infuse a new creative vitality into Dubai’s urban environment, supports Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum’s vision of transforming the city into an open-air museum.

The Emirati artists participating in the project include artist and illustrator Mohammad Aljneibi, who enjoys experimenting with different ideas, mediums and art styles including cubism, surrealism and storytelling; and Saeed Alemadi, whose art blends popular cartoon characters with Emirati culture and heritage.

Other artists whose works have been featured in the project include Maryam Alobeidli, Founder of ‘Kadi’s Art Organization’; Alia Alhammadi, whose comic and illustration art combines elements of culture, literature, music and nature; and Alya Fowzan, who uses watercolours, coloured pencils and digital programmes to create unique illustrations.