Where to buy or rent Filipiniana and Barong Tagalog in Dubai for Philippine Independence Day 2025

Dubai: Get Ready for Philippine Independence Day in Dubai! Celebrate in style this June 1 and 14 by rocking traditional Filipino attire! Ladies can dazzle in elegant Filipiniana dresses, while men show off the classic Barong Tagalog — perfect for expressing pride and unity. Dress heritage, celebrate culture, and shine bright this Independence Day! And the top question making rounds? Where to find these outfits in Dubai?

As we recently reported on May 24, one standout option is the House of Olga, known for its edgy yet elegant Filipiniana collections crafted by Cordillera mountain tribes in the Philippines. Their pieces feature ethically sourced, handwoven fabrics, rooted in the rich storytelling and craftsmanship of Igorot communities—fusing tradition with high style. Think power sleeves, modern cuts, and cultural pride woven into every thread.

Joining the fashion celebration is TERNO by The Cultured Group (TCG), co-founded by Babylyn Quitlong Buchan, a Filipino expat who’s called the UAE home for nearly two decades. In an exclusive interview with Gulf News, Buchan shares how TERNO is bringing the Barong and Filipiniana experience to a new generation—blending cultural authenticity with modern flair, and making it accessible for all budgets.

“As a Filipino expat living in the UAE for almost 20 years, I often found it challenging to find beautiful, high-quality Filipiniana clothing,” Buchan shares. “That personal experience became the heartbeat of TERNO. We wanted to make sure every Filipino, wherever they are in the world, can proudly wear their heritage without compromise.”

TERNO prides itself on sourcing traditional Filipino fabrics like piña-jusi, inabel, and hablon, handcrafted by skilled Filipino artisans. Buchan explains: “For our Barong Tagalog, we carefully select traditional materials such as piña-jusi and linen, ensuring each piece carries the rich embroidery and craftsmanship that defines Filipino culture. We also mix in modern fabrics like organza silk and lace in our Terno collections, striking a perfect balance between tradition and contemporary elegance.”

Addressing the needs of Filipinos living in warmer climates like the UAE, she adds, “Our designs are built for comfort and breathability. Traditional Filipino clothing was originally made for tropical weather, so we adapted our pieces with 100% cotton linings and fine stitching, making them perfect for everyday wear or special occasions here.”

For those living in cooler regions, Buchan highlights the versatility of their collection: “We also offer coat Barongs, ponchos, capes, and shawls crafted from handwoven Filipino fabrics, combining warmth with cultural style — so our community can stay comfortable while honoring their roots.”

Buchan is passionate about affordability without sacrificing quality:
“We believe heritage should be accessible to all. That’s why our pieces range from Dh200 to Dh700, with rental options starting as low as Dh75 for pañuelos and Dh100 for Barong Tagalog.” She adds, “We even offer pre-loved outfits priced between Dh150 and Dh400, giving Filipinos a sustainable and budget-friendly way to celebrate.”

Convenience is also key for OFWs and Filipinos across the GCC:
“Most of our pieces are ready-to-wear and stocked locally in the UAE, with next-day delivery available. We ship door-to-door across the GCC within 3 to 5 days, ensuring our customers get their outfits just in time for major events.”

For those seeking something truly special, Buchan explains their bespoke service:
“Custom-made pieces are also available. While they require more lead time and investment, they offer a personalized touch that lasts a lifetime — perfect for milestone celebrations.”

TERNO is more than just clothing — it’s a heartfelt effort to make Filipino culture wearable and accessible worldwide. Buchan sums it up beautifully: “Our mission is to empower Filipinos everywhere to embrace their identity with confidence and style. This Independence Day, let your outfit tell a story of tradition, resilience, and pride.”

Whether you’re renting, buying pre-loved, or investing in a brand-new piece, TERNO ensures that every Filipino can shine in authentic, beautifully crafted attire. This June, step out with pride and wear your culture boldly — because honoring your roots never goes out of style.

Celebrate freedom, celebrate fashion, and most importantly, celebrate you.