Messika celebrates 10 years in the UAE with a Burj Khalifa takeover

To celebrate its 10th anniversary in the UAE, Messika lit up the Dubai skyline with a Burj Khalifa takeover earlier this week in a dazzling display featuring the face of the Maison’s 2022 campaign, Kendall Jenner.

The one-of-a-kind occasion also marked the opening of Messika’s new flagship boutique in Dubai Mall, located within the Grand Atrium in Downtown Dubai. The contemporary boutique is designed with a minimalist approach to the aesthetic, which is further highlighted with high ceilings, the use of white marble and yellow gold detailing.

A unique feature in the new boutique is the addition of the Bridal & High Jewelry Room, which is a private VIP room for an immersive shopping experience complete with in-house refreshments and desserts.

As an honorary gesture to mark the opening, which is coincidentally the 14th Messika location in the Middle East, the Maison is also presenting a curated selection of jewelry pieces especially for the Dubai Mall boutique, including the UAE 50 Lucky Move edition of jewelry exclusive to the UAE.

Since founding her eponymous brand in 2005, designer Valérie Messika has created more than 6,000 pieces, including jewelry for the likes of Beyoncé, Rihanna, Kendall Jenner, Kristen Stewart, and Charl2ize Theron.