Redesign cycle culminates in curved-glass anniversary iPhone in 2027
Apple is just weeks away from its marquee annual product launch, where it is expected to unveil a significant iPhone redesign — the start of a three-year plan to reimagine its flagship device with bold new concepts.
This year’s highlight will be the debut of an ultra-slim iPhone “Air.” A foldable model is expected in 2026, followed by a fully rounded curved-glass iPhone in 2027, coinciding with the device’s 20th anniversary.
Apple Inc. will host its fall launch on September 9, streaming the event online in keeping with its post-Covid tradition of virtual showcases. The company is promoting the event with the tagline “awe dropping,” according to invitations shared with media.
The iPhone 17 lineup will be at the centre of the presentation. It will include an updated standard model, two new Pro editions, and an all-new thinner version that is about 2 millimeters slimmer than current iPhones.
Bloomberg News has reported that the standard iPhone 17 will resemble the iPhone 16 but with a larger display and improved cameras, while the Pro and Pro Max models will feature redesigned backs with larger camera areas to further enhance photography.
The slimmer iPhone will mark Apple’s first wholly new design in years. However, the thinner build will come with trade-offs: shorter battery life and just a single rear camera. Apple hopes the fresh form factor will still attract new customers.
Alongside the iPhone, Apple plans to introduce upgraded Apple Watch models. Also on the pipeline for this year are a faster Vision Pro headset, a revamped iPad Pro with an M5 chip and dual front-facing cameras, plus updated versions of the HomePod mini and Apple TV box, Bloomberg reported.
Looking ahead, the company is preparing new MacBook Pro models, a budget iPhone 17e, and refreshed Mac accessories for 2026, including an external monitor. The most anticipated addition is Apple’s first smart speaker with a built-in display, slated for the first half of that year.
The September event will mark the beginning of a three-year transformation of the iPhone, Apple’s most important product.
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