Abu Dhabi: Premier League champions Manchester City on Thursday announced a new global partnership with Masdar, which will see the renewable energy and sustainable development company become an Official Partner of the club.
As part of the new agreement, City and Masdar will collaborate on a range of partnership activations, including the launch of a new global campaign aimed at raising awareness on the importance of climate action and mitigating climate change. The campaign will coincide with the Masdar-hosted Abu Dhabi Sustainability Week (ADSW), the leading platform for accelerating sustainable development, scheduled to take place from January 15-19.
Stephan Cieplik, Senior Vice President of Global Partnership Sales of the company, said: “At Manchester City, we have a commitment to grow sustainably and responsibly whilst recognising that the club has the ability to use its voice to encourage the communities we connect with to do more.
Mohammed Jameel Al Ramahi, Chief Executive Officer of Masdar, said: “Climate change is the defining issue of our time, which affects us all. By working together to raise awareness, educate and take action, we can turn this global challenge into an opportunity. Manchester City Football Club is one of the biggest names in world football and Masdar is now one of the biggest players in clean energy, by working together across different activities and initiatives, we can play our part in delivering a sustainable future.”
Masdar, a global leader in renewable energy, clean technologies and sustainable development, is focused on the development of renewable energy projects across the Middle East and North Africa, and wider international markets with a presence in almost 40 countries worldwide.