Dubai: HBL, Pakistan’s largest bank, joined hands with Pakistan Super League (PSL) as the tournament’s title sponsor of the inaugural event to be held in the UAE in February next year. The league will now officially be known as HBL Pakistan Super League as announced at a press conference held today.
Speaking at the occasion where the official HBL PSL logo was released, Chairman of HBL PSL Governing Council Najam Sethi said: “I want to thank HBL for partnering with us. When we went to the market, we knew that the time was right for distinctive brands to join us on this exciting journey and this is exactly what happened. The HBL PSL is going to be a grand event and I am particularly excited about HBL’s marketing plan for promoting this association.”
Naveed Asghar, Chief Marketing Officer of HBL, said: “HBL, Pakistan’s largest bank, is honoured and delighted to partner with Pakistan Super League to bring the largest cricketing event of Pakistan — the HBL PSL. HBL is a national institution that has always played an instrumental role in promoting sports and sportsmen, especially cricket, with some of the largest sporting stars in the country having realised their dreams with HBL. Cricket is a sport that is passionately loved and enjoyed by the entire nation and it brings us immense pride to launch a platform that will help in reviving the sport. HBL PSL will go a long way in adding to the competencies and skills of our players. HBL strongly believes in enabling dreams and a tournament such as HBL PSL will enable young cricket players of Pakistan to realise their dreams to live up to its promise.”
Sharing his thoughts on the League, HBL PSL Brand Ambassador Ramiz Raja said: “HBL PSL will be a great addition to our cricket. Speaking from my experience, this will go a long way in nurturing local talent and providing our youngsters with international exposure.”
HBL PSL has managed an impressive roster of top international cricketers and coaches. In addition, franchise ownership rights were sold for a whopping $93 million, making it the single largest investment in any kind of sport in Pakistan.