This IPL team is the most followed on Instagram

Dubai: Social media helps connect teams with fans. So the race to attract more followers gains significance. Royal Challengers Bengaluru who recently registered a convincing win over Chennai Super Kings beat them again to go on top on Instagram. With a remarkable 18 million followers, RCB has managed to keep fans engaged with their unique and quirky content transforming social media into a powerful engine for commerce and brand growth.

In November 2023, RCB trailed behind CSK and Mumbai Indians (MI).

However, the team's dynamic content strategy and unwavering fan loyalty have propelled them to the forefront, surpassing CSK's 17.7 million and MI's 16.2 million followers.

RCB reached 17 million followers on March 23 and went on to breach the 18 million mark in just 10 days.

This meteoric rise reflects RCB's commitment to delivering captivating and interactive experiences that resonate with a global audience.

Contributing significantly to this momentum was the team's recent historic victory against CSK on their home ground, a triumph 17 years in the making, which ignited a wave of fan celebration and social media frenzy. "We really want to be present in our fans' lives every day, we want to be relevant, we want to be interesting. Our Social Strategy attributes its success to authenticity, and highlighting the team's personalities and celebrating the philosophy and our incredible fan base is a large part of this success. At the end of the day, we believe our social channels are the entry point and the engagement point that helps us build deeper, meaningful connections with our fan community," said Rajesh Menon, Chief Operating Officer, RCB.

RCB are also doing well on field sitting as table toppers with two wins from as many matches. They won the first game against the defending champions Kolkata Knight Riders (KKR) and also defeated five-time champion CSK in their home ground. They are set to face Gujarat Titans at the M. Chinnaswamy Stadium on Wednesday.