IPL grows 12.9% in value, now worth $18.5 billion; RCB tops franchise rankings

The Indian Premier League (IPL) has cemented its place among the world’s premier sporting leagues, with its overall business enterprise value rising 12.9% year-on-year to reach an estimated $18.5 billion, according to the 2025 IPL Brand Valuation Study by global investment bank Houlihan Lokey.

The league’s standalone brand value also jumped 13.8%, hitting $3.9 billion, driven by its expanding global reach, rising digital engagement, and strong sponsor interest.  

The Board of Control for Cricket in India (BCCI) saw a major boost in sponsorship revenues, generating ₹1,485 crore ($173 million) from associate deals with My11Circle, Angel One, RuPay, and CEAT — a 25% increase over the previous cycle.

Adding to the commercial momentum, the Tata Group extended its title sponsorship through 2028 in a blockbuster deal worth ₹2,500 crore ($300 million).

In a shift at the top of the franchise rankings, Royal Challengers Bengaluru (RCB) emerged as the most valuable team, leapfrogging Chennai Super Kings (CSK) and Mumbai Indians. RCB’s brand value surged 18.5% to $269 million, overtaking Mumbai Indians ($242 million) and CSK ($235 million).

Meanwhile, Punjab Kings (PBKS) recorded the fastest brand growth among all teams, posting a remarkable 39.6% year-on-year increase. Lucknow Super Giants also saw a significant rise of 34%, reflecting growing fan bases and stronger commercial partnerships.

“This growth is a testament to the IPL’s evolution into a mature media-sport ecosystem,” said Harsh Talikoti, Director at Houlihan Lokey. “It’s no longer just a cricket league — it’s a high-value, global entertainment asset.”

The IPL’s sustained rise highlights its role in reshaping cricket economics, blending sport, business, and entertainment into one of the most lucrative properties in global sport.