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London: Ever wondered what baked bean ice cream tastes like? Londoners basking under Britain's hottest ever summer are getting the chance to find out, and sample a range of other flavours more readily associated with savoury winter dishes - including porridge oats and HP sauce.
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"There's lots of weird flavours and ...me and my sister were very excited to try lots of them," said nine-year-old Izzy Konviser, a customer at the Ice Cream Project temporary store in central London, told Reuters.
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"I think the weirdest ...is probably ketchup, and baked beans because it's just like the most unusual thing that you would ever have."
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Store employee Hannah Wearne describes the Project, which runs until Aug 28, as offering a new twist on "British store cupboard classics". And it's proving a hit.
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"We sold out of six weeks' worth of ice cream in four days, so we've been really, really popular... We've got our own regulars which is really lovely," she said.
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A worker serves 'Lea & Perrins'-flavoured ice cream.
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A cup of 'Polo'-flavoured ice cream.
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A cup of 'Heinz Mayonnaise' flavoured ice cream
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Tubs of 'Heinz Tomato Ketchup'-flavoured ice cream.
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A worker serves ice cream in a concept store by Anya Hindmarch at The Village, in London, Britain.
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