• Menu
  • Menu
  • News
  • Subscribe
  • Logout
Trending
UAE holidays 2021 Coronavirus Special Reports Find Jobs in the UAE Travel
  • Latest News
  • UAE
    • Crime
    • Education
      • Young Editors
    • Environment
    • Government
    • Health
      • Better Health
      • Why Worry
    • Transport
    • Science
    • Weather
    • Reader Complaint
    • Ask the Law
    • UAE's Hope Probe
  • Living In UAE
    • Visa+Immigration
    • Housing
    • Phone+Internet
    • Banking
    • Transport
    • Health
    • Education
    • Relocate
    • Ask Us
    • Safety+Security
  • Gulf
  • Your Money
    • Saving and Investment
    • Budget Living
    • Taxation
    • Expert Columns
    • Community Tips
  • Business
    • Banking
    • Aviation
    • Property
    • Energy
    • Analysis
    • Tourism
    • Markets
    • Retail
    • Company Releases
  • World
    • Gulf
      • Bahrain
      • Kuwait
      • Oman
      • Qatar
      • Saudi
      • Yemen
    • Mena
    • Europe
      • Brexit
    • Africa
    • Americas
      • US Presidential Elections 2020
    • Asia
      • India
      • Pakistan
      • Philippines
    • Oceania
    • Offbeat
    • Court and Crime
    • Coronavirus
    • Infographics
  • Opinion
    • Editorials
    • Op-Eds
    • Letters
    • Off the Cuff
    • Cartoons
    • From the Editors
  • Sport
    • UAE Sport
    • Horse Racing
      • Dubai World Cup
    • Cricket
      • IPL
        • Chennai
        • Delhi
        • Punjab
        • Kolkata
        • Mumbai
        • Rajasthan
        • Bangalore
        • Hyderabad
      • ICC
    • Football
    • Motorsport
    • Tennis
      • Dubai Duty Free Tennis 2020
    • Golf
    • Rugby
  • Entertainment
    • Hollywood
    • Bollywood
    • Pakistani Cinema
    • Pinoy Celebs
    • South Indian
    • Arab Celebs
    • Music
    • TV
    • Books
    • Theatre
    • Arts+Culture
  • Going Out
    • Movie Reviews
    • Society
  • Photos
    • News
    • Entertainment
    • Readers' Photos
    • Lifestyle
    • Business
    • Sports
  • Parenting
    • Pregnancy & Baby
    • Learning & Play
    • Child Health
    • For Mums & Dads
    • Ask Us
  • Auto
    • News
    • Test Drives
    • Car Culture
    • Auto Care
  • Lifestyle
    • Health+Fitness
      • Beating Breast Cancer
    • Family
    • Community
      • India
      • Pakistan
      • #Pinoy
    • Home
    • Fashion
    • Weekend Review
  • GN Reach
  • Jobs
  • Tech
    • Electronics
      • Gitex Shopper
    • Gaming
    • Trends
    • Fin-Tech
    • Media
  • How To
    • Employment
      • Jobs
    • Passports & Visas
    • Your Money
    • Legal
  • Videos
    • How-To
    • Best Of Bollywood
    • News
    • Entertainment
    • Business
    • Sport
    • #Pinoy
    • Community
    • Travel
    • Technology
  • GN Focus
  • Travel
    • Destinations
    • Hotels
  • Gold-Forex
  • Notifications
  • Gold/Forex
  • Prayer Times
  • Cinema Listing
  • About Gulf News
  • Contact us
  • Work with us
  • Terms and Conditions
  • Privacy Policy
  • Gulf News store
  • Advertise with us
  • Reach by GN
  • GN Focus
  • Gulf News epaper
  • Sitemap
  • Have your say
  • © Al Nisr Publishing LLC 2021. All rights reserved.
    Pandemic forces 'pink farm' to get creative in Brazil

    Photos

    Login / Sign Up
    Logout
    Thursday, February 25, 2021
    Gold / Forex

    Photos News

    • News
    • Entertainment
    • Readers' Photos
    • Lifestyle
    • Business
    • Sports
    All Sections

    Pandemic forces 'pink farm' to get creative in Brazil

    The farm shifted its sales online and developed a new product line to respond to COVID-19


    Published:  September 15, 2020 11:08 AFP  and  Compiled by Christian Borbon, Senior Web Editor

    1 of 15
    Copy of 612183-01-02-1600150003463
    At a warehouse on the west side of Sao Paulo, fruits and vegetables grow within a tower stacked 10 storeys high with plants, all bathed in an ethereal pink light. Image Credit: AFP
    2 of 15
    Copy of 612192-01-02-1600150029620
    This is Pink Farms, the first vertical farm in the teeming Brazilian city of 12 million people, where land is scarce and produce usually has to be shipped in from afar. Image Credit: AFP
    3 of 15
    Copy of 612182-01-02-1600150006731
    The farm consists of two towers, each about the surface area of a small studio apartment, one eight stories high and the other 10. Image Credit: AFP
    4 of 15
    Copy of 612179-01-02-1600150013590
    Using soil-less growing technology, an irrigation system that recycles its own water, and red and blue LED lights - which combine to make pink - the towers supply around 100 times more food than a similar surface area of farmland, with 95 percent less water, according to co-founder Gerardo Maia. Image Credit: AFP
    5 of 15
    Copy of 612180-01-02-1600150010054
    Maia, a 29-year-old engineer, launched the project in 2018 with two colleagues, and started production last year. Image Credit: AFP
    6 of 15
    Copy of 612193-01-02-1600150027376
    The company soon carved out a niche for itself selling fresh, hyper-local produce to restaurants. Image Credit: AFP
    7 of 15
    Copy of 612190-01-02-1600150035630
    Everything was going well until the coronavirus pandemic hit. Image Credit: AFP
    8 of 15
    Copy of 612177-01-02-1600150020198
    As cases soared in Brazil, now the country with the second-highest death toll worldwide after the United States, Sao Paulo, the epicenter of the outbreak, went into lockdown - including Pink Farms' clients. Image Credit: AFP
    9 of 15
    Copy of 612191-01-02-1600150032532
    "The pandemic has been really hard. We had to find another path. But we've come up with other opportunities. Image Credit: AFP
    10 of 15
    Copy of 612178-01-02-1600150016921
    It's all about constantly improving," said Maia, as employees in protective masks, gloves and caps carefully sorted and packaged produce. Image Credit: AFP
    11 of 15
    Copy of 612184-01-02-1600150000134
    To respond to the pandemic, Pink Farms shifted its sales online and developed a new product line, "microgreens" - early-harvest leaf vegetables packed with nutrients and flavor. Image Credit: AFP
    12 of 15
    Copy of 612189-01-02-1600150039122
    Maia says he does not believe vertical farming will replace traditional farming. Image Credit: AFP
    13 of 15
    Copy of 612186-01-02-1600149994440
    But as Brazil struggles with the encroachment of farms and ranches on the Amazon rainforest and other environmental problems linked to agriculture, he says the idea of "growing up," not out, represents a valuable alternative. Image Credit: AFP
    14 of 15
    Copy of 612188-01-02-1600149990577
    "We're closer to the end-market, so we pollute less with transportation, and we don't use toxic chemicals of any kind. Image Credit: AFP
    15 of 15
    Copy of 612176-01-02-1600149986630
    Our products are much cleaner, with less risk for consumers," he told AFP. "That's why we say this is the productive process of the future." Image Credit: AFP

    Trending

    • Look: Niagara Falls turns into a winter wonderland

      Look: Niagara Falls turns into a winter wonderland

    Latest In

    • Divya Bharti: The original Bollywood diva

      13 minutes ago

    • In pictures: It's all high-tech hardware at IDEX 2021

      26 minutes ago

    • Restaurant suppliers want to be in UAE supermarkets

      28 minutes ago

    • A match-by-match look at next Premier League fixtures

      38 minutes ago

    • UK teachers to assess pupils’ grades without exams

      48 minutes ago

    Go back to top
    Network links:
    • Baby & Child
    • Friday
    • Inside Out
    • Watch Time
    • Wheels
    • getthat
    • GN Tech
    • Jobs
    • About Gulf News
    • Contact us
    • Work with us
    • Terms and Conditions
    • Privacy Policy
    • Gulf News store
    • Advertise with us
    • Reach by GN
    • GN Focus
    • Gulf News epaper
    • Sitemap
    • Have your say
    Find us on Social
    © Al Nisr Publishing LLC 2021. All rights reserved.
    This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized service to you. Both on your website and other media. To find out more about the cookies and data we use, please check out our Privacy Policy.
    Share on Facebook
    Share on Twitter
    Share on Whatsapp
    Share on Mail
    Share on LinkedIn
    Close
    Gulf News

    Get Breaking News Alerts From Gulf News

    We’ll send you latest news updates through the day. You can manage them any time by clicking on the notification icon.

    Subscribe No Thanks
    Continue reading Gulf News
    Dear Reader, please register to read gulfnews.com

    Dear Reader,

    This section is about Living in UAE and essential information you cannot live without.

    Register to read and get full access to gulfnews.com

    Create your account
    or login if you already have one
    First name is required.
    Last name is required.
    Please enter a valid email address.
    Password should have minimum 7 characters with at least one letter and number
    Passwords do not match

    By clicking below to sign up, you're agreeing to our Terms of Use and Privacy Policy

    Login your account
    New to Gulf News? Sign up now
    Please enter your email address.
    Please enter your password.

    Forgot password

    or