The Grammy-Award winning singer-songwriter, her producer ,and co-writer brother Finneas O'Connell had also revealed about the creative process behind the James Bond track. Finneas had explained that Bond star Daniel Craig is involved in every aspect of their movie franchise, including the theme song. "He had to like it. If Daniel doesn't like it then you don't get the job," he said while Billie added: "He has a big say in it. We learned that from this. He's really involved. We haven't met him but he's got to like it before they move on."
Reuters