Catering to the needs of tourists

There has been a noticeable drive by the Saudi tourism authority to generate more activity in the field of tourism in the country. Tourists would spend time and money exploring the different regions of the country — some for historical reasons, while others in pursuit of a religious nature.

Long neglected in the pursuit of building a social infrastructure and providing basic needs and comforts following the years of petro-dollars, tourism in this country today has taken on a new dimension — one which could provide a sizeable source of revenue and generate much-needed jobs in the process. The inherent attractions of the two holy shrines in the cities of Makkah and Madinah are a bonus to the planners in the tourism board.

Jeddah, as one of the major draws in this country and a major gateway to the holy cities from abroad, is having its fair share of tourists during these summer months.

Many from the interior of the country have come to sample what makes Jeddah different. But some have expressed disappointment that their expectations have fallen short.

Foreign tourists are quick to point out the woefully pathetic state of the city’s airport. Short on services and just about everything else! An international airport that has not lived up to the reputation of its name, as it more resembles a village outpost rather than a gateway to global passengers, many in pursuit of religious duties. Getting around in a city whose road works are in full swing during the summer months does not bode well for the visitor stuck in traffic at the city’s major thoroughfares. And the absence of enforcement of traffic laws is not something palatable, as motorists drive in a state of frenzy.

Decent and affordable accommodation is high on top of the list for many a tourist. If a family of four to six is to be encouraged to stay here longer, then there must be an end to the price gouging of furnished flats and apartments that think nothing of charging some of these travellers upwards of 6,000-8,000 Saudi riyals (Dh5,875-7,833) per week for acceptable accommodation during these months. This in spite of vigorous efforts by the tourism authority to stamp out the unreasonable rise in rentals.

Access to the sea

Simple mathematics tells me it would be cheaper for such a family to fly out to the beaches of Sharm Al Shaikh, to Dubai or the attractions of Abu Dhabi for less. And stay at 5-star hotels with breakfast included!

Another common complaint is the lack of access to the sea in this coastal city that sits besides the Red Sea. As most of the internal tourists are coming here from landlocked towns and villages, access to the open sea is high on their agenda. But sadly, there is little public access. And whatever there is, is becoming noticeably smaller. Everything else is gated as private residences or rented out as expensive chalets.

Prices of 6,000 riyals per day and upwards is not uncommon for a beach cabin during these months, denying most of our visitors a chance for a quick dip in the refreshing coastal waters.

The Corniche is another victim of greed or poor planning. It is bizarre and unexplainable as to how our municipality could so quickly transform a once beautiful road along the coast that at one time enveloped visitors with the serenity of softly crashing waves, into an ugly collection of half-built concrete buildings and fast food restaurants that have all but blocked most visitors from getting to the shores and getting their feet wet. What are these bureaucrats thinking of, and where were their priorities?

Lack of public toilets is a major nuisance. And that is something the municipality must consider if it is serious about encouraging tourism. Nothing could be more annoying than when having to go, but not finding a nearby place to do it in.

There are a few amusement parks, most of which are sub-standard and not worth a mention. In a country with a burgeoning population and doting parents, I cannot think of too many other investments a shrewd businessman can pounce upon that would provide immediate and healthy returns. And remember; the cooler the environment, the better. Therefore, think indoors.

As for food and shopping, most visitors are very satisfied with the diversity of both. Jeddah is multi-cultural, and the variety of ethnicities of its people shows up in their food. And prices are very reasonable.

With malls in abundance, and local neighbourhood souqs springing about, shopping here nets goods from all over the world. While expatriates flock over to the gold souqs, the domestic tourists invade department stores and shopping malls.

Jeddah is blessed with milder weather during the hot months than in many cities on the Arabian peninsula. With a few minor changes to the way we do things, and with little extra investment in the right places, we in Jeddah can help make it a more fun place for any tourist to visit.

Ramadan blessings to all.

Tariq A. Al Maeena is a Saudi socio-political commentator. He lives in Jeddah, Saudi Arabia.