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Paris Hilton for Carl's Jr burger
Clad in a skin-tight swimsuit, Paris Hilton soaps up a Bentley and crawls all over it before taking a big bite out of a Calr's Jr burger. The 2005 ad campaign for the sister chain of Hardee's drew extreme responses: some marveled at the (relatively) low-budget marketing gimmick to take on Burger King and McDonald's; others – including TV watchdogs – branded it soft-porn. Years later, the Hilton heiress revealed that she's never been a fast food fan anyway. Ouch! Image Credit: Supplied

Reality TV series Oxygen TV said The World According to Paris will debut this spring. An Oxygen executive described the series as "for real", detailing the highs of the socialite turning 30 and her relationships. It will also focus on the lows of her forced community service.