Make shopping part of Eid

Shopping malls will reflect the festive spirit through Eid decorations and retailsoutlets will welcome visitors and shoppers with the traditional Eidakom Mubarak greeting, creating an environment of celebration for all.

“The private sector has stood ground as our main partner during the many activities we have organised in Dubai, and its contribution to the success of the initiatives launched by the Dubai government is beyond doubt,'' said Laila Suhail, Chief Executive Officer of the Dubai Shopping Festival Office.

High season

“The close coordination between the private and public sectors in Dubai will play a vital role in making the inaugural edition of Eid in Dubai a resounding success as we all expect,'' she said.

Eesa Adam, Head of the Dubai Shopping Malls Group, said that the latter half of Ramadan is “a high season during which retailers and store owners prepare every year by offering huge discounts and promotion campaigns.''

Shopping malls in Dubai draw a high number of visitors during the festival season.

This is the reason why Eid in Dubai has been organised so that they can attract more tourists to the city during Eid Al Fitr and Eid Al Adha.

“Such momentous initiatives launched by the Dubai government do contribute to strengthening the prestigious position now enjoyed by Dubai on the world tourist map,'' said Tawheed Abdullah, Managing Director of Dubai Gold and Jewellery Group at the launch of the initiative.

He stressed that the gold and jewellery sector would be one of the most positively affected entities by the new initiative, especially since it witnesses a higher demand during the period.

“Gold retail outlets will decorate their facades in celebration of Eid Al Fitr and launch special promotion campaigns to attract shoppers,'' he said.