Dubai: Trading Enterprises, an Al Futtaim Group company and distributor of Honda in the UAE, has opened a huge showroom in Dubai Festival City.
Billed as the brand's largest showroom in the world, it can accommodate 40 display vehicles.
In addition to a large customer parking area, the showroom has facilities such as on-site finance approvals and vehicle registration.
Covering a floor area of 6,226 square metres, the new Honda showroom presents the Jap-anese company's entire range of products including cars, motorcycles, power products and outboard engines.
"This showroom further strengthens the ties with Honda Motor Corporation, a relationship that was started when we launched the brand in the UAE in 1977," said Omar Al Futtaim, chief executive officer of Al Futtaim Group.
"It adds further prestige to the automotive park in Dubai Festival City and sets greater standards for the automotive market in the UAE," he said.
Performance
This year the Honda brand has seen a 30 per cent increase in its half-yearly sales over the same period last year, the company said.
Shigeru Takagi, managing director and chief operating officer for Honda's regional operations, was present at the opening.
