The Directory: The Weeknd gets into Puma mode
Your weekly guide to what’s hot and new for fashionable men in the UAE
The Weeknd gets into Puma mode
Canadian R’n’B star The Weeknd stars in Puma’s latest Run The Streets campaign, featuring what the brand calls ‘sportstyle’, a range of streetwear-infused sportswear.
The campaign, which was shot in LA and Toronto by photographer Mark Seliger, will be seen in Puma stores and digital channels worldwide.
“The Weeknd’s laidback, streetwise style and swagger is the epitome of Run The Streets,” says the brand.
Sound in style
Premium lifestyle brand Porsche Design and British sound experts Kef have collaborated to release three hi-fi systems: Gravity One Bluetooth speakers (Dh1,800), Motion One wireless earphones (Dh1,200) and Space One headphones (Dh2,000). The Motion One, which comes with an optional cable for high-resolution audio, is our personal favourite. Now available.
Rebel season
Zayn Malik’s getting involved soon with his capsule collection, but for autumn-winter at Versus Versace, it’s all about being a rebel. Creative director Anthony Vaccarello has gone all mean streets, with some flamboyant flair. Now available. 04-3398285.
