Consciously fashionable

H&M dazzles us on a regular basis with its designer collaborations, but as any fashion company should, they are not content with doing the same thing over and over. Which is why we are so excited by the Conscious Collection that is in stores this weekend: All the items are made from either sustainably grown organic cotton or hemp, or recycled polyester. But these are definitely not looks for the Birkenstock crowd — think gowns, sharp suits and hot colours. Leading the charge are the celebs who already love the collection, including Michelle Williams, who wore a custom H&M Conscious Collection skirt and top to the Bafta Awards. Her look is now available in stores, including in the UAE, along with items worn by Viola Davis, Kristen Davis and Amanda Seyfried.