Caitlyn Jenner partners with MAC on lipstick

Caitlyn Jenner is partnering with MAC Cosmetics on a limited-edition lipstick she helped create to benefit the company’s effort to improve the lives of transgender people.

The rosy nude shade, Finally Free, will retail for $17 (Dh62.43). It will be available starting April 7 at Maccosmetics.com, with all proceeds going to the MAC AIDS Fund Transgender Initiative. The project will expand support for grants to organisations and programs working with trans people, the company said in a statement.

So how’d she come up with the name?