Can Woody Allen’s Blue Jasmine become a bigger hit than his Midnight in Paris?
That’s what Sony Pictures Classics is hoping after Blue Jasmine scored the biggest box-office debut of the filmmaker’s career this weekend. Playing in six theatres, the movie starring Cate Blanchett grossed $612,767 (Dh2.2 million), according to the film’s distributor. That amounts to a per-theatre average of $102,128 – not only the highest such figure of the year for a film opening in limited release, but also the highest for any of Allen’s films.
Two years ago, the writer-director’s Midnight in Paris launched with a $99,834-per-theatre average and went on to gross $56.8 million overall. Not only did the film become Allen’s most commercially successful, but it also earned the 77-year-old an Oscar for his screenplay.
“We went around to all the theatres in New York, and there were college-aged moviegoers and Woody Allen fans in their 80s – which is what we experienced with Midnight in Paris as well,” Michael Barker, co-president of Sony Pictures Classics, said of this weekend’s opening.
Blue Jasmine stars Blanchett as a once-wealthy woman trying to recover from a nervous breakdown after the dissolution of her marriage to a con man (Alec Baldwin). The film and its ensemble cast – which also includes Andrew Dice Clay, Sally Hawkins and Louis C.K. – have received largely positive reviews, and most critics are enamoured with Blanchett’s performance.
Barker said he is considering mounting an awards campaign for the film, similar to Midnight in Paris, which landed four Academy Award nominations.
“We don’t like to put the cart before the horse,” he said, “but not unlike Midnight in Paris when we first saw the film, we thought this was the kind of film that really has the opportunity to get some recognition. Not only for best actress, but the supporting players, Woody’s screenplay and the direction – even the picture. We’ll see how it plays out.”
Next weekend, Blue Jasmine will expand to roughly 60 theatres. It is to be in about 1,000 locations nationwide by August 23.
