MATCHESFASHION’s aims to provide an engaging immersive global experiences that integrates the physical with the digital. Image Credit: Supplied

MATCHESFASHION has partnered with Marie-Louise Sciò, founder of Issimo and the CEO and Creative Director of the Pellicano Hotels Group to unveil the Grand Tour Italy Part II.

As part of the collaboration, the three-part tour of Rome, Florence, Naples and Ischia pays homage to the global travel and demonstrates MATCHESFASHION’s exclusive vacation capsules. The series includes events from private art tours to cultural and culinary experiences. Furthermore, the journey will be captured in a cinematic mini-series, shared with MATCHESFASHION audiences worldwide.

The launch of vacation edits online and the brand’s pop-up in Rome will mark the first stop of the tour. This will be followed by an event and installation at 5 Carlos Place in London before heading to Florence and Naples.

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There are several well-known brands that are part of the experience. Image Credit: Supplied

As part of the proceeding, the events include: Rome, May 5 to 8, where over the four days, the MATCHESFASHION pop-up on the iconic Piazza De’Ricci square showcased an edit of the brand’s vacation collections and exclusive capsules. Upcoming is the Florence event June 10 running until 12, 2022. On the evening Marie Louise-Scio and Robert Rabensteiner will host a dinner in the Palazzo Corsini Al Parione. Finally, in Naples and Ischia on July 19 until 22, 2022, MATCHESFASHION will run a four-day vacation residency at the Mezzatorre hotel. After spending a night in Naples, guests at the event will travel by boat to Ischia dinner and a weekend of leisure.

Several designers such as Gabriela Hearst, Johanna Ortiz, Emilia Wickstead, Etro and Commas have collaborated with MATCHESFASHION to launch over 45 exclusive vacation capsules across womenswear, menswear and home.