In a tribute to the creative aura of the charming villa Noailles in the perfectly picturesque South of France, Virginie Viard showcases her CHANEL Spring-Summer 2024 Ready-to-Wear collection. With an impeccable blend of vivacity and artistry, Viard effortlessly brings together the essence of the villa's terraced gardens and avant-garde architecture into the collection with graphic tweeds, delicate floral embroideries, and breathtaking moments of luminosity. This collection, resplendent in its play of contrasts, colors, and asymmetries, exudes a sense of relaxed sophistication that redefines the boundaries of nonchalance and elegance.
Perched atop the heights of Hyères, the Villa Noailles has been an emblem of modernist inspiration for over a century, where the art de vivre is steeped in the essence of unbridled freedom. CHANEL pays homage to its enduring connection with this sanctuary of creativity.
The laid-back and sophisticated silhouette makes its mark on the runway, as does necklace layering, the perfect pink, color clashing and headbands. The collection has awakened the senses and all viewers were left inspired - bring on funky ballerinas and fulfil your color cravings with true Chanel style.
The architectural marvel of Villa Noailles finds its counterpart in the collection's exquisite play of contrasts and asymmetries. Viard's mastery lies in her ability to infuse the ordinary with the extraordinary, creating a collection that mirrors the villa's avant-garde architecture.