At EDIT by Ahmed Seddiqi, a team of seasoned experts carefully curated a portfolio of more than 20 lifestyle brands and the latest collections. Image Credit: Supplied

Ahmed Seddiqi has introduced a new concept of watch boutiques with a curated experience for buyers ensuring a highly exclusive selection of the finest products on offer at an affordable price.

This new lifestyle destination has just opened its doors in Dubai and Sharjah and it’s called EDIT by Ahmed Seddiqi, featuring accessories and items for a wide range of occasions and wearers, personalities and styles. Currently just over 20 brands are available including the latest on-trend options and labels such as Movado, Frederique Constant, West End Watch Co., Casio, Guess, FURLA, Adidas, Armani Exchange, and more, with plans to widen the portfolio even further in the coming future.

Buyers can shop online or at one of the three newly opened EDIT boutiques in Dubai Mall, Dubai Hills Mall and City Centre Al Zahia. Image Credit: Supplied

"The debut of EDIT by Ahmed Seddiqi introduces a novel, all-inclusive destination for lifestyle watches and accessories, empowering customers to discover timepieces that match their distinct requirements and preferences. Building on our passion, this concept will augment the lifestyle watches category and appeal to a wider audience," said Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Ahmed Seddiqi & Sons.

The first EDIT boutiques are already welcoming fashion conscious buyers in Dubai Mall, Dubai Hills Mall and City Centre Al Zahia, but if you prefer to do your shopping online you can browse the latest available collections at byedit.com offering a diverse selection of goodies and express delivery options in the UAE.

The brand mix includes Movado, Frederique Constant, West End Watch Co., Casio G- Shock, Guess Watches and Jewellery, FURLA, Adidas, Armani Exchange, and more. Image Credit: Supplied