Loro Piana returns to the prestigious beach club, La Réserve à la Plage on Pampelonne Beach in Saint Tropez, for the second consecutive year, bringing its signature blend of Italian sophistication and relaxed summer living to the French Riviera.
The collaboration transforms the elegant space into a haven of understated luxury, alongside Loro Piana's motifs and colors gracing everything from furniture to umbrellas, sunbeds, and cushions.
The boutique at La Réserve à la Plage belongs with Loro Piana's aesthetic, featuring multicolored ropes that create a stripe motif in the Maison’s classic colors. It showcases a curated selection from the Resort 2024 Collection, designed for ultimate ease, sophistication, and comfort during vacations, epitomizing a lifestyle that embraces the exceptional.
Highlighting the summer season, Loro Piana's Resort 2024 collection offers a wardrobe characterized by simple, pure lines and a relaxed fit, enriched with unique details. The color palette ranges from deep blues to shades of kummel, complemented by multicolored stripes and prints featuring the Tree of Life or Hibiscus Flower. These garments marry bohemian influences with timeless elegance, blending classic and contemporary styles seamlessly.
Central to the collection are Loro Piana's famed fabrics—luminous silks, impalpable linens, and cool cottons—crafted to enhance comfort and breathability in warm climates. The linen garments, in particular, feature the Maison’s exclusive Solaire and Antigua finishes, embodying effortless sophistication and contemporary charm.
Loro Piana at La Réserve à la Plage offers the ultimate summer experience in Saint Tropez, reflecting the Maison’s exceptional savoir-vivre—a celebration of joy and relaxation in life. The pop-up will remain open until October 5, 2024, inviting visitors to indulge in the essence of luxurious leisure on the French Riviera.
