On Thursday, Prada launched a new, monthly Timecapsule Collection, which is accompanied with an NFT range. Prada has also revealed the new Prada Crypted community, which, according to the brand is “a place to exchange ideas and inspire one another while connecting the universe of fashion with the worlds of art, architecture, cinema, music, Web3 and more.”
Prada first collaborated with adidas Originals for its solo NFT drop, which was hugely successful. And the reveal of “Prada Crypted”, the brand’s new community server on Discord, which is open to everyone who wants to join is another step in that direction.
As a monthly online event, the Timecapsule occurs over 24 hours, on the first Thursday of every month and features exclusive items made by the House and available on prada.com. Naturally, to preserve exclusivity the quantises are limited.
Every limited-edition Timecapsule item has a bespoke serial number and is delivered with custom packaging. Customers now have the opportunity to become the “first owners of Prada NFTs by purchasing a Timecapsule product which also sees NFTs gifted in a second phase for those who bought the Timecapsule, dating back to the first launch in December 2019. As such, there is a synergy between the Prada Timecapsule and the scarcity and desirability of NFTs.”
As part of the proceedings, a shirt designed in collaboration with artist Cassius Hirst, son of Damien Hirst, will be for sale. This collaboration follows the success of Cass x Prada, Cassius’ interpretation of the iconic Prada America's Cup sneaker.
The products can be ordered through Ethereum blockchain, which offers a secure and user-friendly experience, as well as the Aura Blockchain Consortium’s NFT Solution and technology.
The drop is only open for 24 hours.
