R.A.P. London by Hassan Hajjaj, a streetwear brand, will be relaunched at Sole DXB, a two-day street culture festival in Dubai. Sole DXB will take place from November 18-19 at Dubai Design District (d3).
R.A.P. stands for Real Artistic People. The brand was last commercially available 20 years ago. It was launched in London in 1984 as a socio-political statement.
“The big fashion labels didn’t design for people like us, so we’d go and buy the fabric and put it on the back of jackets. My peers were people like Soul II Soul, Omar, London Posse, pirate DJs — that’s the friends I grew up with,” said the Moroccan-born Hajjaj.
“I wasn’t thinking outside of doing stuff for myself and my friends. It was what was going on around me. I was trying to create for what they would wear.”
Two decades after R.A.P closed its doors, Sole DXB will relaunch the label with the help of Cadillac. They will showcase 12 unisex pieces — six modernised versions from the R.A.P archives and six brand new models inspired by current-day NYC and London.
Enter your contact details throigh soledxb.com/contact to be notified once registration for Sole DXB opens. By registering, and arriving at the venue before 3pm, visitors will be granted free entry. After 3pm, entry will be Dh100 at the door.