US potato promotion launches at Al Maya stores across the UAE

Dubai: In a continued effort to promote world-class agricultural produce, Al Maya Group is pleased to announce the launch of a special in-store promotional campaign in collaboration with Potatoes USA.

The promotion, now live across select Al Maya Supermarkets in the UAE, highlights the superior quality, nutritional benefits, and diverse culinary appeal of US-grown potatoes, from vibrant purple and red to buttery yellow and hearty russet varieties.

Spearheaded alongside Kamal Vachani, Group Director and Partner of Al Maya Group; Valerie Brown, Regional Counsellor for the US Department of Agriculture (USDA) in Dubai; Victoria Hassani, Managing Director of Potatoes USA, GCC; Maria Knight Pacheco, Marketing Director; and Purple Juachon, Marketing Operations - the campaign aims to introduce UAE consumers to the premium selection of American potatoes cultivated under world-leading farming practices and stringent food safety standards.

“We are proud to partner with Potatoes USA on this exciting initiative. At Al Maya Group, we are committed to offering our customers high-quality international products, and US potatoes represent the very best in global agricultural excellence," said Kamal Vachani. "This campaign not only brings an outstanding product to our supermarket shelves but also reinforces the strong and growing relationship between the United Arab Emirates and the United States in the food and retail sectors.”

The United States is one of the largest producers and exporters of potatoes in the world, with over 2,500 dedicated growers cultivating a wide array of varieties. Renowned for their flavour, texture, and versatility, US potatoes are a staple in both home and professional kitchens - used in dishes that span global cuisines.

From crisp roasts and creamy mash to vibrant salads and gourmet creations, each potato variety offers unique culinary characteristics while delivering vital nutrients, including Vitamin C, potassium, fibre, and complex carbohydrates.

As part of the campaign, customers visiting participating Al Maya Supermarkets will enjoy engaging point-of-sale displays, exclusive offers, and educational content designed to inspire new ways to cook with and enjoy American potatoes.

This initiative underscores Al Maya Group’s ongoing commitment to delivering high-quality, globally sourced food products while enriching the customer experience across its UAE retail footprint.