Transform your tech experience with ASUS: The No.1 Copilot+ PCs now leading the AI revolution in the Middle East

Forget everything you thought you knew about laptops. The age of Copilot+ PCs has arrived, and ASUS is at the forefront-redefining how people work, create, and connect using AI. These aren’t just faster machines with better screens. ASUS Copilot+ PCs are built from the ground up to be smarter, faster, and more intuitive, capable of understanding context, anticipating needs, and transforming everyday tasks into seamless experiences.

And there’s no better place to experience this shift than the UAE - a country rapidly emerging as a global AI contender, backed by world-class digital infrastructure and a bold national AI vision. As the region embraces smarter technologies, ASUS Copilot+ laptops are here to power that momentum.

Whether you're a multitasking professional, a content creator, or simply someone who wants their device to do more with less effort, ASUS has a Copilot+ laptop designed for you.

ASUS was the first to bring Copilot+ PCs to the Middle East, offering a wide range of laptops that combine style, power, and intelligence in every detail. From the ultra-slim and minimalist Zenbook series to the bold, expressive Vivobook Copilot+ line, each device is crafted to meet the demands of modern users who expect more from their tech.

Built with the latest AI-ready processors-including Snapdragon® X Series, Intel® Core™ Ultra, and AMD Ryzen™ AI-every ASUS Copilot+ model is designed for powerful on-device AI performance without needing the cloud. Integrated NPUs (Neural Processing Units) handle tasks like real-time translations, smart summaries, and image generation - making them faster, more secure, and more efficient.

Paired with Windows 11 Copilot+ features like Recall, Live Captions, and Cocreator, ASUS Copilot+ PCs deliver intelligent multitasking, long battery life, and a quiet, seamless user experience.

ASUS Copilot+ laptops are designed to feel personal from the moment you power them on-adapting to your workflow, anticipating what you need next, and working quietly in the background to make everything smoother.

If  you're writing an email, jumping into a call, or bringing a creative idea to life, ASUS devices with Copilot+ make it easier to stay focused, productive, and inspired.

Need help summarizing a meeting, improving phrasing, or generating artwork with a single sentence? These features are ready to go-instantly and locally-no internet required for core AI tasks.

Whether you're a multitasking power user, remote professional, or digital creative, ASUS has curated a dedicated Copilot+ PC collection at ASUS eShop Middle East to help you find the right fit. The lineup includes the Zenbook A14 — the world’s lightest Copilot+ PC powered by Snapdragon X Elite - and ultra-slim OLED beauties like the Zenbook S 14 and Zenbook S 16, as well as sleek Vivobook options like the Vivobook S16 and Vivobook 14.

When you shop through the ASUS eShop, you also get access to exclusive perks, including product bundles, flexible payment options, and discount offers on your favourite laptop. Plus, enjoy Dh200 off your first purchase when you sign up on the eShop.

And for complete peace of mind, ASUS Perfect Warranty (APW) has you covered - even in the event of accidental damage. Worth up to Dh500, APW kicks in when you register your ASUS/ROG product within 90 days of purchase, giving you coverage beyond the standard warranty and making sure you’re protected when it matters most.