Technology a key enabler for success for Avion Events

In an exclusive interview, Mohammed Misbauddin, CEO & Founder, Avion Events acknowledges the contributions of innovation, quality, and customer-centricity to growth overall for the premier events management brand

The events management industry in the UAE is dynamic and fast-paced, driven by the country’s global positioning as a hub for business, tourism, and entertainment. However, this vibrancy comes with its challenges. Some of the key challenges that we are prepared to address are:

Consumer expectations - In a competitive landscape, customer expectations are continually rising. Clients now demand unique, immersive, and memorable experiences that go beyond traditional event formats. To meet these demands, companies must invest heavily in innovation, technology, and high-quality production, all of which can increase operational costs. To tackle this, we take several measures to invest in multi-purpose and functional technology that keeps us ahead with creativity and low costs overall.

Seasonal demand fluctuations - The UAE’s events industry is highly seasonal, with peak activity occurring during the cooler months from October to April. During this time, the competition for venues, vendors, and audience attention is at its highest. In contrast, the summer months see a steep decline in events due to the extreme heat, creating a lull in business activity. Hence, we have diversified into additional services such as technological solutions and mall activations.

At Avion Events, we view technology as a key enabler that transforms creative ideas into immersive and impactful experiences. Technology streamlines event planning, scheduling & coordination, and execution and enables us to narrate our client’s stories through technological streams. Our AR/ VR experiences, Interactive displays and content creation/ projection are an example of how we bring life to our events and ensure all attendees have an exciting, engaging, and memorable experience. At Avion Events, technology is not just a tool but a cornerstone of our strategy to deliver seamless, innovative, and memorable events.

Avion Events’ growth plans are anchored in our vision to become a leading global name in events management in the Middle East while staying true to our core values of innovation, quality, and customer-centricity. While our main focus remains at the centre of delivering top notch events, we also aim to diversify within several markets and grow as a brand in the next decade.

As a founder, a clear vision/ being visionary cannot be compromised. Growth lays at the hands of well-calculated risks and a lot of faith. Over the years, my personal contributions have been guided by a clear vision of growth, innovation, and excellence. From starting Avion Events as an integration company alone with limited finance, 2 decades later, we are a multifaceted event management company offering total event solutions with multiple departments overlooking several clients and operations. I never accept defeat and when you do not accept defeat, nobody can win over you.

While shaping the company’s strategy, I have fostered a culture of creativity and collaboration and ensuring client satisfaction at every level. Our long-term vision and strategic objectives are always adapting to efficient upgrades, ensuring we stay ahead of industry trends.

In essence, my contributions are geared toward aligning Avion Events with its growth aspirations while maintaining the commitment to delivering excellence and innovation. By leading with passion and purpose, I aim to leave a lasting impact on the brand’s legacy.