Seed Group and Ibexa unite to streamline Dubai and MENA’s digital commerce and customer experience sectors

Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has strategically teamed up with Ibexa, a global provider of Digital Experience Platforms. This collaboration aims to empower local and regional enterprises with cutting-edge solutions that enhance customer engagement and commerce capabilities.

Ibexa, established in 1999 in Oslo, Norway, develops Digital Experience Platform software, with a client base spanning Europe, the United States, and Japan. Its solutions enable companies to manage digital content, personalise client journeys, and unify e-commerce operations. The company’s modular, API-first technology adapts easily to changing business demands and complex digital setups. Ibexa is part of the QNTM Group and has partnered with global entities such as Dymax, Whirlpool, the City of Andorra, France’s Ministry of Culture, and the French Ministry of Defense.

Seed Group brings over two decades of proven track record in facilitating market entry, strengthening public and private networks, and enhancing market positioning across the Middle East and North Africa. For Ibexa, the strategic cooperation represents an opportunity to accelerate access to enterprise clients and expand its regional presence.

Remarking on the partnership, Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, says, “Ibexa’s expertise in scalable, composable digital platforms echoes our mission of helping elevate the emirate’s digital excellence. With the MENA e-commerce market projected to hit $57 billion by 2026, their solutions will be instrumental in enhancing digital commerce across the region.” Al Gurg also noted, “We see Ibexa as a valuable addition to our portfolio of innovative companies and are confident this alliance will further reinforce Dubai’s standing as a regional digital innovation centre.”

“Partnering with Seed Group is a pivotal step in Ibexa’s mission to deliver differentiated, hyper-personalised digital experiences in one of the world’s most dynamic and fast-growing regions,” says Bertrand Maugain, CEO of Ibexa. “Organisations in the MENA region face growing pressure to unify content, commerce, and personalisation while accelerating time-to-market. With Seed Group’s deep market expertise and strong local networks combined with our local presence, we’re now ideally positioned to accelerate our growth.”

This strategic partnership is set to greatly impact Dubai and the wider MENA region by enabling businesses to deliver seamless digital experiences that meet evolving customer expectations.