Premium fashion label Concrete makes its UAE debut

Since 1989, Concrete has been shaping the rhythm of contemporary yet timeless fashion in Egypt. Now, for the first time, the brand steps into the UAE, introducing its unique philosophy of design to a broader regional audience, through both its online platform and a new physical space at Reem Mall, Abu Dhabi.

The brand offers menswear, womenswear, and kidswear, ensuring everyone can access the premium quality and refined designs for every day. From casualwear to formal silhouettes, collections of Concrete reflect an effortless elegance and quiet charisma, offering versatile wardrobe options for every stage of life.

In line with this regional debut, the brand has also introduced a special womenswear capsule to resonate with the taste of the international audience.

In Spring/Summer 2025 collection, Egyptian cotton meets contemporary tailoring, and each piece of Concrete is designed to move fluidly with the pace of modern life. Across all categories, there’s a common thread, a sense of intentional design, quiet luxury, and relevance beyond borders.

“Our collections are thoughtfully crafted to complement each other. Vibrant earthy tones and ambient colour ranges dance together in flowing fabrics, showcasing sophisticated textures that embody beauty, softness, lightweight & charm,” says COO of Concrete, Matteo Zappalà.

Concrete's essence lies in its authenticity, charisma, and timeless appeal. Drawing inspiration from Italy, the brand exudes a refined elegance that resonates with modern customers seeking sophisticated yet contemporary fashion.

For more information visit https://uae.concrete.store/