Innovation fuels growth in the UAE's F&B sector

Megat Iskandar, Trade Commissioner of Malaysia to UAE

How does Malaysian Trade select the brands and products to feature at international events like Gulfood?

This year Malaysia will feature a range of products such as ready-to-eat meals, spiced fish and chicken, ethnic or traditional cuisine, food ingredients, beverages, sauces, healthy and organic foods among others.

We will also bring in a number of SMEs to the show. We carefully choose the SMEs who are ready to penetrate the global market.

Are there any new innovations or sustainable practices in Malaysian food production that will be featured at the Gulfood exhibition?

Malaysia is actively embracing technology to improve efficiency and sustainability across the food supply chain. We are focusing on developing innovative and convenient food products that cater to changing consumer preferences. These include ready-to-eat meals, functional foods, and products with unique flavors without sacrificing quality and health aspect.

Dr Dhananjay Datar, Chairman and MD, Adil Group of Supermarkets

How are tastes and preferences of the younger generations impacting the way Adil sources and markets its products?

Younger generations are redefining food consumption with their inclination toward healthier, convenient, and globally-inspired food choices. At Adil, we recognise this shift and continuously adapt by sourcing products that cater to their evolving preferences — whether it’s organic, plant-based, or ready-to-eat meal solutions. Our product range now includes a greater variety of millets, cold-pressed oils, natural sweeteners, and preservative-free snacks, aligning with the growing demand for healthier alternatives.

How does Adil use data and consumer feedback to stay ahead of evolving food trends and preferences?

Consumer feedback and data analytics play a crucial role in shaping our product offerings. By closely monitoring purchase patterns, social media trends, and direct customer insights, we ensure that our shelves are stocked with products that reflect current demands. Additionally, our engagement with suppliers and emerging brands allows us to introduce innovative products that resonate with modern consumers. At Adil, our commitment is to stay ahead of food trends while preserving the authentic flavours and traditions that our customers love.

Rajiv Warrier, CEO, Choithrams GCC

With convenience being a major factor for consumers, how has this influenced your product offering and delivery?

As the demand for convenience becomes ever more pronounced, Choithrams has evolved with time, refining both our product offerings and our delivery services to meet this growing need. In response, we have introduced a network of strategically located convenience-format stores, designed to bring fresh groceries and daily essentials closer to our customers. These stores, tailored for quick yet delightful shopping experiences, cater to the fast-paced lifestyles of today’s discerning consumers.

Moreover, we have expanded our range to include an array of ready-to-eat meals, pre-packaged snacks, and time-saving ingredients. Complementing this, our enhanced e-commerce platform and expedited delivery services ensure a seamless shopping experience, with fresh products delivered directly to the doorsteps of our customers. With this integrated approach — coupling accessibility with cutting-edge convenience — Choithrams is leading the charge in making grocery shopping effortless, efficient, and enjoyable.

Please share your plans for Gulfood, highlighting how you are looking to leverage this platform to showcase Choithrams.

At Gulfood, Choithrams is poised to make a distinctive impact by engaging with key industry leaders, exploring lucrative business opportunities, and showcasing our expansive portfolio of premium FMCG brands. This prestigious platform offers an unparalleled opportunity to highlight our deep commitment to quality, innovation, and excellence in retail and distribution across the region.

Our objectives are clear: we will spotlight our vast retail and distribution presence in the GCC, demonstrating our leadership in providing top-tier products and services. Gulfood provides a unique opportunity to strengthen existing relationships and forge new, valuable partnerships across the food service, retail, and distribution sectors. By engaging with thought leaders and innovators, we aim to gain invaluable insights into shifting consumer behaviours and the future trajectory of the FMCG industry. Through strategic media engagements and high-level networking, we will further solidify Choithrams’ reputation as a trusted industry titan, poised to shape the future of food retail.

Kamal Vachani, Group Director and Partner, Al Maya Group

What steps have you taken to make your offerings more convenient for consumers ?

We have introduced several initiatives to enhance convenience for the consumers. Our ready-to-eat meals cater to busy and working individuals seeking nutritious, hassle-free options.

We have also expanded our free delivery services and launched the e-commerce platform, ensuring seamless access to our products with free doorstep delivery. Additionally, we continuously optimise our in-store experience with efficient checkout processes, personalised services, and strategically located stores for easy accessibility.

How are you looking to leverage Gulfood 2025 to showcase Al Maya and its ranges?

At Gulfood 2025, Al Maya aims to further solidify its position as a leader in the food retail sector.

We plan to showcase innovative product lines, including health-conscious and sustainably sourced items, while emphasising our commitment to convenience and quality.

Leveraging the platform, we will be highlighting our expanding product range, strategic collaborations, and advancements in technology-driven retail solutions.

Engaging with global suppliers and industry leaders at Gulfood 2025 will enable us to explore new trends, strengthen partnerships, and reinforce our mission of delivering diverse, high-quality food solutions to the consumers. With an evolving landscape, Al Maya is set to redefine the shopping experience through innovation, accessibility, and customer-centric offerings.