GITEX Global 2025: Dubai's AI-driven future unveiled with global tech giants

“AI has evolved far beyond pilot projects, it’s now about real-world, large-scale deployment. Governments and enterprises are increasingly seeking secure, sovereign, and high-performance AI infrastructure that guarantees data privacy, model ownership, and national control,” he explains.

Open Innovation AI’s mission is to build sovereign AI infrastructure that empowers governments and enterprises to retain full ownership of their data and models. At GITEX Global, the company plans to engage stakeholders from government, telecom, and cloud sectors to explore how to build and scale sovereign AI systems in collaboration with leading technology providers.

Dr Benaichouche adds, “This shift is driving a new era of AI-optimized infrastructure, where performance, efficiency, and sustainability are as critical as model accuracy.”

In a region where data sovereignty and national resilience are top priorities, such platforms could redefine how the Middle East builds its digital independence.

“As workplace trends shift towards AI-driven workflows, sustainability, and hybrid work, we see a growing demand for technology that makes collaboration more seamless and is also environmentally friendly.”

Logitech will introduce the Rally Board 65, an all-in-one video conferencing system featuring a 65-inch touchscreen, built-in occupancy sensors, and environmental detection capabilities — helping organizations automate meetings and optimize energy use.

Complementing this is Logitech Spot, a workplace sensor that detects occupancy and environmental conditions, enabling organizations to improve well-being while reducing operational costs. Visitors will also experience MX Master 4, Zone headsets, and the Signature Slim Solar+ K980 Keyboard in interactive demos.

“As the Middle East embraces digital transformation and hybrid work, Logitech is committed to providing solutions that will help build smarter and more inclusive workspaces,” Stefanidis notes.

ManageEngine will showcase its suite of over 60 IT management solutions, covering everything from IT service management (ITSM) and operations (ITOM) to endpoint security and advanced analytics.

“Our theme centers around advancing AI and cybersecurity; two domains that are reshaping the regional technology landscape,” says Manoharan.

The company’s focus on localized AI-driven automation, compliance, and hybrid cloud security reflects an understanding of the unique challenges enterprises face — from state-sponsored threats to evolving data regulations.

“Looking ahead, AI adoption, hybrid cloud models, and cyber resilience will drive the next phase of transformation across the UAE and wider GCC,” he adds.

Ring’s ecosystem, from video doorbells and indoor/outdoor cameras to customizable alarms — allows users to monitor homes and loved ones remotely. Features such as Privacy Zones, Audio Toggles, and in-app video deletion ensure that smart living doesn’t come at the cost of personal privacy. “Connected devices are redefining convenience and peace of mind,” Hoda notes. “We enable homeowners to manage security anytime, anywhere, all through one app.”

This human-centred approach reflects how IoT, when paired with AI, is transforming how people live and interact with technology in the UAE and across the Middle East.

At GITEX Global 2025, under the theme Securing the Future with AI-Powered Cyber Defense, SentinelOne will present its ecosystem of partners and innovations. A highlight is its partnership with QGroup, which focuses on on-premises resilience for governments and critical infrastructure.

“Together with QGroup, we are demonstrating how innovation, trust, and sovereignty can coexist in a unified security architecture,” ElOuazzani says. “For SentinelOne, GITEX is where vision meets execution and where we continue to lead the conversation on what is next for AI and cybersecurity.”

At GITEX Global 2025, Sophos will showcase its Managed Detection and Response (MDR) capabilities, Active Threat Response, and the Sophos Endpoint integrated within the Taegis™ XDR platform. These solutions address both AI-driven threats — like deepfake fraud and automated phishing — and human-led attacks, such as ransomware.

“By combining AI-powered technologies with expert-led MDR, we provide protection across the full cybersecurity lifecycle, helping organisations stay ahead of evolving threats,” says Chib.

Sophos’ plans for a regional data centre and expanded partnerships reflect its growing commitment to localised operations and compliance.