Freedom to Game, Power to Win: ROG XBOX ALLY pre-orders begin in the UAE
Pre-orders open with an exclusive eShop bundle — official launch October 16 across the UAE
Dubai: ASUS Republic of Gamers (ROG) today announced the pre-order availability of the ROG XBOX ALLY X (RC73XA) priced at AED 3,499 and ROG XBOX ALLY (RC73YA) priced at AED 2,299 in the UAE, starting September 26, 2025. Gamers can place their orders through leading retail stores or the official ASUS UAE eShop website, where eShop customers will receive an exclusive personalized ROG 2in1 premium case with as the free bundle. ASUS eShop also runs 20% off on extension warranty for all ROG Ally series till Nov 30th. Both handhelds will officially be available from October 16, 2025.
One handheld, endless possibilities
The ROG XBOX ALLY devices are designed for today’s gamers who want freedom, flexibility, and power in one machine. Unlike other handhelds locked into a single ecosystem, the ALLY runs full Windows, making it a true all-in-one handheld PC. This means gamers can play from any store or platform — flexibility to run other gaming platforms and mods — and still enjoy a portable experience that fits in a backpack.
For UAE gamers juggling between study, work, and travel, the ALLY doubles as a portable productivity device, capable of running apps, streaming services, and even creative software. It’s not just a gaming handheld — it’s a compact Windows PC that adapts to every scenario.
Two models, two playstyles
ROG XBOX ALLY: Built for all-round portability and performance, powered by an AMD Ryzen™ Z2 A processor (4 cores, 8 threads, 8 RDNA™ 2 GPU cores), 16GB RAM, 512GB SSD, and a 60Wh battery. Perfect for gamers who want mobility and value without compromise.
ROG XBOX ALLY X: The premium choice, designed for power users and marathon gamers. Featuring an AMD Ryzen™ AI Z2 Extreme processor (8 cores, 16 threads, 16 RDNA™ 3.5 GPU cores, NPU), 24GB RAM, 1TB SSD, and a larger 80Wh battery for all-day sessions.
Future-ready with AI innovation
The ROG ALLY X is engineered to stay ahead of the curve, featuring a dedicated NPU that unlocks upcoming AI-powered features, such as:
Automatic Super Resolution (Auto SR): Smarter upscaling for sharper visuals and smoother framerates.
AI Highlight Reels: Auto-capture of epic boss fights, victories, or clutch moments to instantly share with friends.
Optimised by XBOX
Co-developed with XBOX, the ALLY lineup ensures thousands of PC titles are handheld-optimized, offering smoother play, quicker startup times with advanced shader delivery, and intuitive controls right out of the box.
Availability
Pre-orders for the ROG XBOX ALLY X (RC73XA) and ROG XBOX ALLY (RC73YA) begin on September 26, 2025, at ASUS UAE eShop and leading UAE retailers. Customers who pre-order through ASUS eShop UAE will receive an exclusive personalized case bundle. Both models, launching on October 16, 2025, will retail at AED 3,499 for the ROG XBOX ALLY X and AED 2,299 for the ROG XBOX ALLY.
KEY POINTS
Premium upgrade with ALLY X: Next-gen specs, bigger battery, and built-in NPU for upcoming AI-powered features
Pre-orders open September 26: Secure your ROG XBOX ALLY or ALLY X at leading UAE retailers or via ASUS UAE eShop.
Exclusive eShop offer: Pre-orders on ASUS eShop UAE come with a personalized ROG 2in1 premium case bundle for free.
Available October 16: Both models hit shelves across the UAE from October 16.
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