Fermata sets a new standard for strategic, story-led marketing in the UAE

In a region where marketing is high-stakes and deeply commercial, Fermata is setting a new standard for what it means to be a true strategic partner. Built for brands that are ready to lead - not follow - Fermata delivers the clarity, creativity, and consistency that today’s business environment demands.

Operating like an in-house team, Fermata offers clients a rare blend of dedication and strategic depth - without the overhead. The agency doesn’t just deliver campaigns; it integrates into its clients’ operations, aligning with business goals and moving with intent, purpose and a shared vision

“In a market where marketing is inextricably linked to commercial performance, our role is not to decorate a brand but to clarify its ambition and sharpen its edge” said Mr. Yousef Elfar, Chief Executive Officer of Fermata. “We take pride in bringing both strategic discipline and creative depth to our work - delivering at a level of proximity and precision usually reserved for in-house teams.”

Chief Operating Officer,  Mr. Finlay Hawkins adds: “Positive adaptation couples rightful application. What companies need isn’t just output — it’s strategic thinking, sharp positioning, and a partner who can be ahead of the rate of change. With applicability across all avenues. That’s what we deliver.”

Known for its work with high-performing brands across the GCC, Fermata is already establishing itself as a go-to agency for businesses that demand more - more clarity, more creativity, and more results. The company is also exploring an expansion into Saudi Arabia as part of its wider growth strategy in the Gulf.

“We’re not trying to be everything to everyone,” Mr. Hawkins said. “We’re built for companies that are ready to lead - and that’s exactly who we show up for.”

To learn more about Fermata or explore partnership opportunities, visit www.fermata.ae.