A diverse scent portfolio that reflects evolving tastes from Shaikh Mohd. Saeed Group Of Companies

Muhammad Ali Saeed Shaikh, CEO, Shaikh Mohd. Saeed Group Of Companies, sees a preference for lighter, modern blends even as classic fragrances stay on top of consumer lists this Eid. Excerpts from an interview:

Eid is a special time when fragrances become more than just gifts. We continue to see strong demand for classic fragrances like oud, amber, musk and rose which hold deep cultural significance. However, there is also a growing preference for lighter, modern blends particularly among younger customers.

At Shaikh Mohd Saeed, we have noticed that more people are choosing perfumes that mix traditional Arabic scents with fresh modern touches. For example, oud combined with vanilla, kunafa, citrus or floral notes is becoming a popular choice for Eid gifts. These new blends still feel luxurious but are also great for everyday use.

Our diverse portfolio reflects this evolving taste. We are offering perfumes that appeal to both heritage lovers and modern fragrance seekers. This seamless balance between tradition and innovation has been central to our growth and continued success in the fragrance industry.

We are excited to unveil several unique launches this Eid and summer season that truly embody the spirit of celebration and individuality. Our upcoming fragrances include Ameerat Al Jannah, Cafe Opus, Prince of Arab, Princess of Arab, Flaire Pistachio, and Eclairs. Each of these perfumes has been carefully crafted to reflect the diverse preferences of our customers.

Ameerat Al Jannah is a regal, enchanting scent that blends traditional Arabic notes with a soft, modern elegance is perfect for Eid gifting. Cafe Opus offers a gourmand twist with deep coffee and sweet accords, ideal for evening wear. Meanwhile, Flaire Pistachio and Eclairs bring playful edible sweetness catering to lovers of unique dessert inspired scents.

We are one of the UAE’s earliest licensed perfume businesses, established in 1954. Our founder Late Shaikh Mohd Saeed was a true pioneer who opened the first perfume shop in Al Souk, Deira well before the rise of modern retail. Receiving one of the country’s first trade licenses marked the beginning of a legacy built on quality, authenticity, and innovation.

Over the decades we have grown across the Emirates and exporting to more than 42 countries, remaining true to our roots as we serve generations of customers and help shape the region’s fragrance industry.

Shaikh Mohd Saeed Group of Companies stands out for its legacy, authenticity and craftsmanship. Since 1954 we’ve blended tradition with innovation, using premium ingredients and in-house expertise.

Our perfumes are long-lasting and deeply rooted in regional heritage, offering a fragrance experience that is timeless and uniquely personal.