Globally, Seiko Prospex supports people who keep going forward without giving up, under the brand’s ‘Keep Going Forward’ philosophy. In addition to the challenge of watchmaking, Seiko aims to expand the scope of their impact on the world in 2021 by supporting challengers, whom they view as ‘Brand Friends’.
In the UAE, Seiko Prospex has found a Brand Friend in Ahmed Obaid Al Marri, amateur cyclist with the Trek M7 team. Al Marri said throughout his journey to hone his skills and break into the realm of professional cycling, the challenges he faces have only made his resolve to win stronger.
Seiko Prospex will be supporting him as he continues this race season into 2022.
Sony Thomas