Somi Image Credit:

K-Pop singer Somi made her musical comeback with ebullient single ‘What You Waiting For’ on July 22.

The R&B genre dance-pop track is about a girl falling in love and is produced by Teddy Park, who is the founder of her label, and co-written by the Canadian-Dutch-Korean soloist.

The music video has also surpassed 11 million views, as of this writing, and was among those trending in the UAE on YouTube.

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K-Pop star Somi Image Credit:

The former I.O.I member returned to the music stage more than a year since her debut song ‘Birthday’ under The Black Label — a subsidiary label of YG Entertainment

Prior to the single’s release, the 19-year-old took her career to greater heights when she signed with American record label Interscope Records, a sub-label of Universal Music Group, home to acts like Maroon 5, Lady Gaga, Eminem, Billie Eilish, as well as K-Pop band BlackPink.

While other acts such as Monsta X, Twice and (G)I-DLE, and BTS signed deals with American partners, she is seemingly among the first K-Pop soloist to do so.

Considered one of the scene’s fastest-rising young star, Somi rose to stardom when she claimed first place on Mnet’s popular audition programme ‘Produce 101’. She debuted in temporary 11-member girl group I.O.I — made up of the show’s contestants – until its disbandment in December 2017.